Tokyo: Seibundô, Shôwa 5, 1930.
[Shiseidô] AYAO YAMANA.
Ayao Yamana (1897-1980) Japanese artist, graphic designer and illustrator largely responsible for the elegant look and style of Shiseido cosmetics. A beautiful portfolio of hundreds of art deco designs for bars and cafes created by Yamana early in his career (prior to his appointment as the art director of Shiseido). An album showing designs by the important 20th Century Japanese designer, Yamana Ayao (1897-1980) the originator of the "Shiseido-style" during his long tenure as the cosmetic company's head designer. This particular portfolio is a compilation of his designs for the coffee shop/bar trade - introducing a modified Deco aesthetic which was the height of chic in the interWar years all over the world. In the original printed wrappers, all enclosed in the original portfolio cover. Remarkable, ephemeral, rare, complete.Item #1335
First edition, quarto, original portfolio, illustrated wrappers, 52 pages, black & white and color plates, a near fine copy of an extremely rare book.